Some Top Ideas You should Know for a More Effective Outdoor Banner
If you’re choosing to have an outdoor banner displayed at a location to promote your next event, then you should congratulate yourself – you have made a great choice in a marketing and promotional tool. Outdoor PVC banners (as well as pop up banners, pull up banners, and more) are famous for drumming up a crowd and getting the attention you seek; although it must be said that your banner needs to be designed well.
Designing a banner is not necessarily that hard, but you do have to keep certain rules in mind. Are you thinking about using the outdoor banner but are wondering how to make it count? Here are some top ideas you should know for a more effective outdoor banner.
Think first about the location
The location of your banner is not just important in that it will decide how many people you can proclaim your message to, it’s also central when it comes to the design, the size, and the kind of materials you want your banner to have.
Consider the size
Generally speaking, the larger your banner is, the better chances you have of it getting noticed. However, your location will place restrictions on this, so understand that size matters. Think also about the average distance from the banner to the audience; the closer the viewers, the higher the resolution of your print needs to be. Similarly, the farther away the readers, the larger your font needs to be as well.
The overall design
The design needs to be focused on the message – don’t think of colours and graphics just yet. Think instead about a good slogan, something that captures the eye, the imagination, and the interest of your prospective customer. Build the design around that.
Keep it simple
Often just a few words with a telephone number are more powerful than a bunch of graphics. Keep your design as simple as possible. Focus on your message.
The right fonts and letter height
Here’s a simple rule: multiply the distance between the audience and the banner (in metres) by two, and you get the height of your font in inches. So if your viewers are 15 metres away, make your letters at least 3 inches high.
One more thing to remember (and it’s an important one), according to experienced outdoor banner printing services: you should never think that pictures are the deciding factor, especially not if there isn’t enough space on the banner to accommodate a clear representation of what you are trying to sell. That doesn’t mean images are not useful – on the contrary, they certainly are. But if you do use them, make sure they have a clear message to convey, and that they are made of high quality – meaning great resolution and great colour contrast. The image should be seen and draw attention. Your banner should be designed for maximum impact.