Meet the Founder of Lululemon, Popular For Innovative Fabric Designs
In general you all know that a shop may become popular only based on the quality and trustworthiness it gives to their customers. Such a trust worthy store is lululemon which is famous for its qualified technical fabrics and introduction of new innovative designs while not compromising on the comfortableness and customer satisfaction. Its main aim is to transform your worries with the clothes you wear during workout into a stylish street wear. So now you can simply enjoy your work out without considering the look and stylish feel. It has launched in 1998 and since its launch its growth is towards the increasing scale and now reached to manage $100 billion a year in annual.
It is very surprising and it has been one of the reasons for many people or business startups to start the clothing shops. The people in west coast were attracted by the lululemon for the need of clothes for most of the kind of sports i.e. ski, swim, board, bike, kite surfing, etc. The reason behind this successful tenure is their work and concentration towards the quality, design, reliability, and many more. Behind all these heights there is one person who is reason for its foundation and that is Mr. chip wilson. He is the single largest shareholder and also the biggest fan of this clothing store. The financial stake in lulu makes him believe that the company might reach still higher positions while concentrating more on company’s potential.
Lululemon And Wilson Partnership
Since its launch, it has not only gained customer satisfaction but also has increased number of branches. And now it is managing both online and offline stores. Their business secret lies within the fact of bringing the strong men into the market. They utilize the modern technologies in the current environment to provide utmost customer service. Wilson being the largest individual shareholder never took off his eye from lululemon, so that he can focus only on its growth and transformation.
The first thing he do to improve lululemon is inspiring his employees towards the company goals. The motto of them is not to gain increased revenue but on greatness of the store. He has also written an open letter in which he mentioned the two objectives that he suggests for improvement of the clothing store.
Objectives Marked By Wilson
All the shareholders and employees must be aware of the targets and indicators that lulu is focusing for sustaining the long-term growth while rendering the top long term performance. The objective also include the process of formulating the standards for corporate governance that maintains the strong foundation and increasing growth in the rapidly changing most competitive environment. And now following these objectives may lead the clothing company to mark its own trend in international market. He also requests the company management to appoint Vancouver-based director for reviving the influence from west coast people. Since it has gained higher popularity, it may have high expectations.