Four-Step Formula of Creating Classified Ads – Usage AIDA formula for Successful Free Online Classified
Every promotion rotates round four key points. Well-informed copywriters of the past have distilled that four bottom lines right into four letters– A-I-D-A or the AIDA formula.
A for Attention
Any type of promotion needs to produce that focus. There are different methods of interest grabbing. Billboards that have half-naked females stand out, primarily to the skin than to the message of the advertisement.
For identified ads, we use one bold heading or title to draw in the attention of identified classified advertisement readers.
Readers of identified ads have an interest in your item. Otherwise they will certainly not be considering your ad. Hence you could promptly catch the focus by telling them noisally that you have what they search for.
Your item could be a poodle, a Ferrari, a grandfather clock or a massage therapy solution. Tell in the title specifically just what you need to supply, with no bells or whistles.
Thus you bring in viewers attention with an attention getting heading, which also explains your item in 4 or five words.
I for Interest
The next action is to make your visitor curious about YOUR product. The very first point to inform is the rate you expect. If you are distributing your pet free of charge, claim it so.
E.g. Free pure-white Pomeranian, 16 weeks old.
Excellent condition 2002 Honda Accord Black for $ 13,400.
You could also tell the place of the product and other information regarding the product. Do not make incorrect insurance claims as the responder will be dissatisfied when he or she sees an item below par their expectations.
D for Wish
This is the phase where the reader is inspired sufficient to do something about it to get the production. Wish can be created in the minds of your visitors as well as they seem like ringing you up, if you do the Rate of interest component correctly. Without making large claims you just develop passion in the mind of prospective customer and she or he will certainly be motivated sufficient to buy from you.
A for Activity
First A was for Interest. In between the focus getting and activity phase, there were 2 stages passion and wish. This last A component is essential to you. This is stage your customer takes the primary step in buying from you.
The key below is that do not make individuals think of an activity, instead they are directed to do something. Individuals typically take the activity that is suggested to them. They think twice if they notice begging or regulating. Rather you are subtly informing them to take an activity.