Five things to know before launching a retail shipping program from the store
The cornerstone of the retail world is great customer service, but it takes a new meaning with multi-channel retailing. In this new world, it is increasingly difficult to distinguish between online and in-person shopping, especially with an approach called shipping from the store. You can now ship products directly to customers from designated retail stores, helping to increase sales and customer satisfaction. You’ll also be able to run orders faster in delivering parcel to USA from UK or even in the whole world at a lower cost and you’ll have the opportunity to sell stocks that have slowed down in some areas.
To succeed, you’ll need the right technology, strong business rules, clear processes for your employees, and good shipping logistics. What is the reward? The opportunity to improve your revenue, stay competitive and exceed your customers’ expectations. Learn more about five key things to consider to get started
Before you start a shipping strategy from the store
Before implementing a shipping program from the store, there are five factors that you should consider to help you develop your multi-channel strategy.
1. Establish a unique view of your inventory
You need a place where you can see all of your inventory in all locations: distribution centers, stores, and third-party vendors. An order distribution management system will provide you with this visibility. It will allow you to accept orders from any channel, whether online, in-store or over the phone, and help you manage and optimize the way you run your orders.
- Decide which stores will offer shipping from the store
Be strategic when choosing the locations that will offer shipping from the store. Some locations may be better than others like parcel to Netherlands cost may be low. Remember that a location offering shipping from the store will need space to store extra inventory. Employees will have to spend time executing orders and printing shipping labels. For stores in busy tourist areas, you may want retail salespersons to focus solely on in-store sales. We can work with you to determine strategic locations to meet the business requirements of your business.
3. Create order routing policies
In your order distribution management system, establish business rules that will guide how you run the orders. With these rules, it is necessary to consider elements such as:
- How to run orders based on your customer’s location and inventory.
- Availability of your inventory – Determine if you have an idea of the availability of your inventory throughout your network. Determine if a customer can buy from any channel, regardless of whether the item is in a warehouse or retail location, or with one of your suppliers.
- Can the orders be divided? – If an order contains multiple items and not all of them are available at a store, do you want to ship the order in multiple shipments from different stores?
- In-store labor vs. shipping costs – Determine if you have a way to measure labor costs to place orders for each location offering shipping from the store. These costs are closely related to those of the profitability of your program.
- Establishing Rule Order: Decide how to prioritize order fulfillment. Will orders be shipped strictly by store and customer location, or do you want to prioritize locations that offer shipping from the store based on their efficiency?
4. Specify who receives the credit for a sale
For sales that are made online, but performed in-store, you will need to establish a store determination policy that receives the revenue recognition for the sale: the online channel or the retail location.
5. Determine staff priorities
The shipping option from the store also affects the processes and priorities of the staff. For example, you will have to decide if:
- in-store staff must take care of clients first or perform their duties;
- the shipping mode from the store is always enabled or only activated outside peak periods.
Staff will also need training on the order management system and how to package, label and prepare items for pickup.