Benefits of Investing in Modern Tradeshow Technology
The importance of technology in tradeshows can no longer be ignored. If you are in the tradeshow business – whether you are a participant or you facilitate things for exhibitors, it is time you thought how to leverage technology effectively for maximum returns.
Here are some of the benefits you are probably missing out on, by failing to utilize technology properly during your events:
Faster and easy access of product catalogue and samples
Technology will make it easy for attendants, as well as booth visitors to go through the product catalogue and samples. For instance, it is more difficult to go through a paper catalogue and a pile of samples, compared to the ease of use on a gadget such as an iPad, where all users have to do, is simply flip through.
Existing customer information will be readily available
If you already have a pool of existing customers, employing the use of technology will make managing them quite easy, and will expedite processes during the tradeshow. Your customers will not be happy if you have to ask them every time you need their respective shipping addresses or phone numbers, when filling in orders at the event. With the right technology, all of this, and other vital information will be available to you, the moment you enter their names.
Accurate inventory information
Displaying an accurate and up-to-date inventory is very important on the tradeshow floor. With accurate inventory information, you won’t have to make a call to your office every time a customer makes an inquiry about a product. This will not just make the process faster, but will also increase your chances of closing more sales because the customer will not have to wait.
Duplicating past orders is easy
If all a customer needs is to place an order, it is possible to use an order management technology to pull up past orders, and simply duplicate them. This will save you a great deal of time, compared to entering orders manually.